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Showing posts from June, 2018

New Guidelines For Google Reviews

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Highlights: Google review policy. What’s new in the policy? How this policy is beneficial? On December 14, 2017, Google has updated its review policy. Why Google has made changes in its policy? Well, according to Google the changes were made to take out a lot of spam Google reviews . The new guidelines include a variety of no’s. What is forbidden in the policy? Hate speech Adult content Confidential information Copyrighted content Illegal content Google policies: Part of the maps: The latest Google review guidelines are now considered to be the part of Google Maps not Google My Business. Applicable to all content: The new policy guidelines will now be applicable to all type of Google content not only reviews. The latest changes will also affect images, videos, Q&A, metadata, tags and ratings. Marketing of drug is banned: Google has made it clear that the content you upload must not include the sale or marketing of drugs like tobacco, alcohol

How Google Reviews Put You In The Right Search Rankings?

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 A fact: It is a fact that Google reviews always impact your local search rankings. I have made a personal research to prove my point. I have recently analyzed over 22,000 local Google listings to find out how reviews and search engine visibility is connected. My experience:  I own a small business shop, that’s why the online reviews have great importance for me. I have come to know that if you have not received negative reviews then it might be you don’t have a maximum number of required reviews. I used to talk to many business owners; most business owners are of the view that positive reviews will impact your business in a better way. In my recent research of multiple listings of different business categories, this is given as under: Numbers: Top 3 listings in Google’s local search results have got 472% more reviews than other listings.   Top 3 Google search results have more Google reviews means it has got 3x more reviews. Listing in the top three Google results has an av

A Comparison Between Yelp, Facebook & Google Reviews

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Importance of reviews: About 92% of users depend upon the online reviews before they make their final decision. Just creating a good website is not enough; you also need to look at other customer’s experience. When we talk about website reviews 3 websites come into our minds. Google Yelp Facebook We will discuss these websites one by one. 1. Google: We will first start our discussion with Google reviews . Google listings are always changing that’s why it is said that you need to claim your own listing. By claiming your Google Business listings you will definitely get a boost in your Google search rankings. It takes few minutes to verify your business. A lot of consumers starts their search for local products on Google. We have seen that already most people are using Google Maps and Search on the go. That’s why having a verified Google Business listing will help your store capture purchases from those consumers who forget to pack their shoes. Google search results focus on

Google Reviews Have Disappeared. Now What To Do?

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Google Reviews are meant to make or break your business. You might have faced such a situation when your Google reviews got vanished. Well, you are not alone who is facing that situation there are thousands of other users who have discovered that their reviews are disappearing. It is better to check all the Google profiles that you are managing currently. Want to get your deleted reviews back? You can recover easily your Google reviews , just follow the below steps. First of all login to Google My Business page. Now open the menu and select “all locations” tab. Verify that you are authorized to manage this business & also you are agreed to the terms and conditions. Now click on ‘Manage Location’. On the location page, click on ‘Edit’. Within the Maps section, click on the ‘Edit Marker Location’ and save it. It will refresh your Google profile; if your reviews still don’t appear then you need to clear your cache. Why your reviews got disappeared from Google plus page

How To Create Google Reviews Direct Link?

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No one will deny the fact that Google My Business is probably the most powerful tool with no hidden charges. Just create and verify your Google Reviews allows potential customers to call you when they are motivated. Google My Business is probably the first place to start for any business. Users provide honest feedback about your business that will increase the trust automatically. Google reviews system is great but there’s an issue. Most users find it difficult to go to the review section. Going to the review section requires a few clicks to get to the ‘Create Review’ section. This practice can be a quite disturbing for many reasons. That’s why most users are unable to do multiple clicks as it is so much time consuming. How to create a Google My Business direct link? Creating a direct link will enable your customers to leave a valuable Google review. There are many benefits of creating a direct link. Here’s how you can create a direct link, just follow the given points. Firs

Dos And Don’ts Of Google Reviews

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Highlights: Google reviews for customer engagement. Do’s and Don’ts of Google reviews. What lesson we learned from this blog? Customer engagement: The basic idea behind customer engagement marketing is wide beyond just getting Google reviews. When we talk about digital marketing only, Google reviews can be the main factor of all the customer engagement strategies. So, why Google reviews? Google reviews provide you a social proof. This social proof will also help you in getting better search engine rankings. Here are the facts of Google reviews: 74% users believe positive reviews help in boosting their trust in local business. 54% of users will visit a website when they read a positive review about a certain company. Reviews help in introducing your company to people. Reviews provide your business with more credibility. Dos and Don’ts: There are both Dos and Don’ts of every service or product, that’s why we also have to keep in mind these points when we talk abo

How To Edit And Write Google Reviews?

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Highlights: Google offers easy interface for Google reviews  How to edit Google reviews for desktop? How to edit Google reviews for smart phones? Google reviews: Google offers a quite easy interface for people who are willing to write reviews for any business. Conversely, make a change in the already written content is not an easy job. In this blog you will learn the process of editing or deleting your written Google reviews on Google Maps. How to edit Google reviews for desktop? In order to review a certain business on Google Maps, search the business first.  Once you find the business on Google Maps, you can easily find the button named “Write a review”. Click that button containing the textbook and stars will also pop up for you. Press the “post” button and that’s how your review gets posted.   When you don’t find the review button, first of all ensure that you are logged in Google account. To edit or delete your past written Google reviews you need to mo

How To Get More Positive Google Reviews?

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Buyers have become very smart as they react in real-time to micro-moments where they do as the need arise. Before making any quick decisions, buyers use indicators like Google reviews to check where he has spent his money. This article is all about how you can win new business in modern day’s micro-moment world by growing positive Google reviews . Trivia fact: 74% of the buyers say that positive reviews make them trust a business more. Nowadays, more buyers are depending upon data points like Google reviews to make their buying decisions. 74% buyers believe that positive reviews make them trust on a local business more and other 84% users trust online reviews as they are been insisted by their friends and family members to opt for such business. It’s a fact that every business needs a digital presence with positive Google reviews. You will learn how to grow more positive Google reviews . Positive Google reviews: Ask users verbally: The best way to ask clients to leave a review i

How To Respond To Google Reviews?

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Latest business marketing requires an online component. This is true in case of online reviews. Online reviews are more public than other traditional in-person interactions. It sometimes becomes more critical to demonstrate your commitment to better service. Your behavior is there for the world to see, given below are some reasons that you should reply to your reviews: Good gesture: When a client comes to you in person with feedback, you need to respond them. Feedback’s movement online will not change the appropriate response. While showing courtesy to your customers, you need to take time to respond to Google reviews . Confidence: When a new user finds your online listing and sees your response, then it will give him a great gesture that you give importance to your users. When a user sees that you cares about your clients then it provides you with an opportunity to turn one customer negative experience into a positive one. Just writing thank you ensures that you are committed t

How To Deal With Fake Google Reviews?

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Reviews: People always look for reviews as they need potential recommendations that will often spend a great deal of time. If you own a small business then it would be a heart-warming to get better Google reviews . There are times when you receive fake reviews online. This thing can be a frustrating for you…hmm but you won’t need to worry there’s a solution to fake reviews. We first have to understand what a fake review is. Fake review: Fake reviews are basically negative reviews that are been posted by your competitors and spammers. You can identify any fake review as: It contains low rating. It includes content that is inaccurate about your business. They talk about such services that you don’t offer. It looks very ridiculous to see these fake reviews on your Google Business page. These reviews need to be removed by a simple process. Guideline to Google review policies: The first thing you need to understand is to reference the fake review. Google wants an honest rep

Why My Google Reviews Are Not Showing?

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Google reviews: When you receive a new review on Google, you get so much excited. It is a fact that reviews are the main reasons behind local SEO and more clicks. Google demands real Google reviews from real people. Google always delete those reviews that contain URLs or phone number. The frustrating aspect of the system is getting a notification from the system indicating that one of your customers has clicked on the Google link. Given are top 4 reasons why you may not see a review on Google: The review is not written: It is not accurate that when a customer goes to Google from the system he actually wrote a review. The system shows what review site they clicked from the system. The most likely scenario is that your customer was immediately confronted with a request to set up a Google account. Most non-Google users stop right there. People mostly don’t create Google account as they don’t want to provide Google with their personal details like gender, date of birth in order to

Why Google Remove Bad Reviews?

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Highlights: Negative reviews. Under what cases Google will remove your review? Negative reviews: By might be seeing such situations when people are leaving your company by reading negative reviews. In many scenarios, reviews don’t break the Google reviews guideline – but they are more likely removed by Google. How Google can delete such reviews that haven’t violated Google policies. Given are some conditions under which Google deletes your review. First case: The first review case is about racism. It might be possible that the user write reviews basis on racism. Let’s say a person claimed that the college offered him illegal drugs and injections and was affiliated with the racist organization. Google will remove the review as it will look like weird, Second case: In some cases, when a person leaves a negative review by creating multiple profiles and he has also asked his friends to review negatively – Google will consider as a conspiracy against the certain company. Thir

How To Fix Bad Google Reviews?

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You got bad Google reviews, so now what to do next? Bad reviews are always considered as business man’s nightmare. It’s a very difficult phase when your hard earned reputation is been tarnished by user reviews. You can easily minimize the damage to your company. Just follow these 5 steps to overcome negative reviews. Don’t be panic: A negative or bad Google review isn’t the end of the world, almost every company has got one bad review. Research shows that bad reviews have effect on your business but not that much. So, you need to calm down and just follow the next step. Try to evaluate the situation: When you receive a bad review, first of all check that the review is real or not. You will find many fake reviews on the internet. Check your previous records to see who that person really is. If he is the previous customer then you need to listen to the customer service calls. The more you know the more you are ready to face the situation. Response: Despite of the negative revi

How To Write Genuine Google Reviews?

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Believe it or not, we all do some research before buying anything. Be its mobile phones, accessories, laptops we want to hear from people about that product. Likewise, before visiting any place like restaurants, cafes and hotels we like to read reviews. Google reviews can’t be ignored due to many reasons like users pay attention to the written reviews. You’d like more reviews than your competitors have.  Apart from the experience the person had, reviews also share some thoughtful insights related to places. If you don’t know how to keep the guidelines while writing reviews, just read the few recommendations below: Relevancy: You need to be relevant, don writes irrelevant information in your review. Things that you need to write in your review are: A time when you visited the place The order you gave/ product you purchase  If you keep appreciating the services then the other users will consider it spam or paid review. Want to make your review acceptable, and then follow t

Why Everyone Wants Google Reviews?

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Intro: You might overlook Googlereviews , but according to the E-commerce report published in 2016 states that there’s an increase in reading reviews before buying any product/service. User reviews influence highly on the shopping decisions. Given are some new concluded results in the report: The user needs social proof: Users rely on social proof so that they could make informed decisions related to buying. Always/most always Sometimes Never U.S adults 40 42 16 Ages 18-29 53 43 4 30-49 47 45 8 50-64 34 41 24 65+ 23 36 34 The above table states that it’s very important to read Google reviews before making a first time purchase. Not surprisingly, 82% of American adults said that they read online reviews before going for the shopping first time. It shows how

How To Get More Google Reviews?

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Intro: Most common question these days is ‘How to generate more Google review s for my business?’ It is a fact that organic online reviews contribute a lot towards your online visibility and also help you in increasing conversations. Let’s take an example, before buying new clothes I’m sure you take advice of your elders. Why? Because you trust the reviews and opinions of others- Online reviews build a trust. Now look at the latest research: ·          About 40% users read 1 to 3 Google reviews (2014). ·          About 26% users believe that a local business should respond to its reviews. ·          88% users believe in online reviews (2014). ·          23% users order the certain product/service just after reading the positive reviews. ·          95% users believe fake reviews when they don’t find any single bad review. *If you own a small or medium business, then you need to focus on review generation. Websites that got affected by reviews: There are differen

Merits Of Google Reviews

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Intro: There are many merits of Google reviews ; they also serve as a form of transparency. Google reviews also include Google rankings for local SEO. Google reviews provides opportunity for your business to level the playing field. This blog has out together a list of top 3 merits of Google reviews. Merits: It builds brand trust: Everyone needs transparency customers require transparency before buying a product.   Google reviews have an impact on Google local search. Moz states that 9% of Google’s entire search algorithm is driven by review signals like the ones you will find in reviews. The review signals are focused around review quantity and diversity. Google business reviews help in utilizing your traditional SEO activities like blogging and keyword research. Using Google business reviews can be act as your most successful marketing tactics. Every business review act as a customer survey response from your staff. Service is free of cost: Google my business is

Responding Yelp Reviews In The Right Way

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It’s a common belief that 92% of users read online Yelp reviews . Yelp is no doubt has got 145 million monthly visitors. If you are running a local business, Yelp is certainly your business partner. Yelp profile is probably the best site for your business; now check if your Yelp profile is showing up in the search results. You need to check how high the page is ranking in Google’s search results. You need to boost the visibility of your profile on the search engines. If your Yelp profile has got 4 to 5-star reviews, then you got a great chance to start your profile boost. If your Yelp profile is not updated, then try to update it first.  List all the relevant categories for your business. The next step is to create your photo gallery, add at least 5 to 10 pictures to your profile. Try to avoid Yelp mistakes: Timeliness is everything, that’s why you need to review within 24 hours. Responding to the reviews properly will enable you to rank you star ratings to 33%.  Whe