Why Everyone Wants Google Reviews?


Intro:

You might overlook Googlereviews, but according to the E-commerce report published in 2016 states that there’s an increase in reading reviews before buying any product/service. User reviews influence highly on the shopping decisions.
Given are some new concluded results in the report:

The user needs social proof:
Users rely on social proof so that they could make informed decisions related to buying.


Always/most always
Sometimes
Never
U.S adults
40
42
16
Ages 18-29
53
43
4
30-49
47
45
8
50-64
34
41
24
65+
23
36
34

The above table states that it’s very important to read Google reviews before making a first time purchase. Not surprisingly, 82% of American adults said that they read online reviews before going for the shopping first time.
It shows how reviews affect consumer decisions and provide an opportunity to increase sale conversions. The trend of reading online reviews is not limited to shopping only. The young generation is more likely to shop online – it is a trend that brands should pay careful attention to and plan for.
While talking about age, ages 18 to 49 do 87% to 90% shopping online. Users in this age group are more technology geek, they are more familiar with online product reviews before making any purchase decisions.

Reviews have gone social:

People of ages ranging from 18 to 49 use social media to share their feelings related to specific brands. The research revealed that 86% of users are only concerned with positive reviews on social media, while the remaining users also read negative reviews.


There are certain ways by which brands can reassure prospective buyers that the online reviews are legitimate. Users are more interested in published reviews by the people they know. The main thing which is mostly ignored is the transparency of reviews.
This blog tells us that customer reviews are not helpful in accessing a possible purchase. It is also a powerful factor that keeps the brands honest.

Conclusion:

Google reviews are very important regardless of the fact that users shop online or do physical shopping. Most people do find reviews to be credible, that’s how the credibility gap offers an opportunity for brands to address such concerns that are not credible.
The research also revealed that young people are more into reading online reviews. This will result in more marketing opportunities as they influence purchasing decisions.




Comments

Post a Comment

Popular posts from this blog

3 Clever Ways To Get App Reviews And Installs

Image
Getting straight to the point, we have been tackling the issue of getting high installs and app reviews. No doubt, the app reviews can be regarded as the lifeline of an app whether it is IOS and Android app. It can be an alarming situation when you make an app and no one seeing your app. So after app development, the main issue arises is how we get app reviews .  People trust the word of other people while purchasing a thing from the market, the more the people in a boutique directly means it has definitely a lot more new arrivals at the affordable rates. Likewise, the app which has a high number of positive reviews will be more eye-catching and the user will be fascinated to install the app. The app which stands out with a whopping number of positive app reviews will likely get more user’s attention, consequently motivate the other users to click the install button.  Therefore the presence of your app on the front page of the app store and have a satisfying number of
Read more

How Can Buying App Reviews Helps To Boost Online Traffic And App Downloads

Image
Made an app, improved HD graphics, removed bugs, put everything that is needed, but now what to do in order to make it reachable to the user? How can I diverge the online traffic to my app? How can my apps draw eyeballs and top the stores? These questions would have been running in many brains. You are an app owner or an IOS and android developer but these questions will be the same for everyone. For sure, as an app owner, you will look for a successful app marketing strategy. The vast content on the internet made a lot easier to find the right app marketing strategy. Implementing the right plan at the right time requires a great deal of experience and confidence. Getting strong app promotions to buy app reviews and make it pan out is a hard nut to crack. Doing everything can cost you! The crux of the matter is you can't do everything alone. In addition, you can't put your budget in the black hole by hiring expensive firms without knowing the future implications. On
Read more

5 Simple But Creative Ways To Promote Your App Including App Review Services

Image
As an app developer, we all want to put in all our efforts to our apps in the hope for catching the eyes of the users. Along my professional journey, I came across many businessmen and entrepreneurs who were thriving to make unique apps for the customers to take their app business to the next level. They were ready to pour in any amount of money to design and promote the app. But the main ingredient that we all miss is app promotion services. An app serves as a platform giving your customers direct access to reach you just by a click. But it's also a fact that from its inception to its delivery to the internet, there is a long haul process much tiring unquestionably. But it's also a worth-noticing fact that when you upload an app, it will just submerging into the vast sea of the internet of apps. With every passing minute, the competition is going tougher. It seems a hard nut to crack to attract the attention of the audience nowadays.  Here I am sharing with you som
Read more