Why Everyone Wants Google Reviews?

Intro:

You might overlook Googlereviews, but according to the E-commerce report published in 2016 states that there’s an increase in reading reviews before buying any product/service. User reviews influence highly on the shopping decisions.

Given are some new concluded results in the report:

The user needs social proof:
Users rely on social proof so that they could make informed decisions related to buying.

	Always/most always	Sometimes	Never
U.S adults	40	42	16
Ages 18-29	53	43	4
30-49	47	45	8
50-64	34	41	24
65+	23	36	34

The above table states that it’s very important to read Google reviews before making a first time purchase. Not surprisingly, 82% of American adults said that they read online reviews before going for the shopping first time.

It shows how reviews affect consumer decisions and provide an opportunity to increase sale conversions. The trend of reading online reviews is not limited to shopping only. The young generation is more likely to shop online – it is a trend that brands should pay careful attention to and plan for.

While talking about age, ages 18 to 49 do 87% to 90% shopping online. Users in this age group are more technology geek, they are more familiar with online product reviews before making any purchase decisions.

Reviews have gone social:

People of ages ranging from 18 to 49 use social media to share their feelings related to specific brands. The research revealed that 86% of users are only concerned with positive reviews on social media, while the remaining users also read negative reviews.

There are certain ways by which brands can reassure prospective buyers that the online reviews are legitimate. Users are more interested in published reviews by the people they know. The main thing which is mostly ignored is the transparency of reviews.

This blog tells us that customer reviews are not helpful in accessing a possible purchase. It is also a powerful factor that keeps the brands honest.

Conclusion:

Google reviews are very important regardless of the fact that users shop online or do physical shopping. Most people do find reviews to be credible, that’s how the credibility gap offers an opportunity for brands to address such concerns that are not credible.

The research also revealed that young people are more into reading online reviews. This will result in more marketing opportunities as they influence purchasing decisions.