Dos And Don’ts Of Google Reviews

Highlights:

  • Google reviews for customer engagement.
  • Do’s and Don’ts of Google reviews.
  • What lesson we learned from this blog?


Customer engagement:
The basic idea behind customer engagement marketing is wide beyond just getting Google reviews. When we talk about digital marketing only, Google reviews can be the main factor of all the customer engagement strategies.
So, why Google reviews? Google reviews provide you a social proof. This social proof will also help you in getting better search engine rankings. Here are the facts of Google reviews:

  • 74% users believe positive reviews help in boosting their trust in local business.
  • 54% of users will visit a website when they read a positive review about a certain company.
  • Reviews help in introducing your company to people.
  • Reviews provide your business with more credibility.


 Dos and Don’ts:
There are both Dos and Don’ts of every service or product, that’s why we also have to keep in mind these points when we talk about Google reviews. First of all, we will discuss all the Dos:
Dos:
Incredible services: Why would a customer review your services or product? Only when you offered him what he needed. By providing incredible services you provoke a customer to write a positive review about your company or services. No doubt ‘Word of mouth marketing is powerful’.
Verify your listings: When we talk about Google reviews rankings, the most important factor that arises is the verification of your business. If you haven’t verified your listings yet, do it immediately. If you follow that practice then your business will be eligible to appear on Google maps. You cannot respond to the user reviews until you have verified your account.
Direct link: To get more reviews you can create a direct link so that the users will go straight to where they can leave a review.
Asking users for review: It’s a very good practice that you ask the users for review. Most of the people forget to review, so just ask them if they really like your product or services then write a review on your Google page.

Don’ts:
In the first phase, we have discussed the Dos now it’s time to discuss the Don’ts. Let’s start.
Don’t compare your reviews: It’s a very bad practice to compare your written reviews with your competitors. When you do so, you become more and more conscious about your reviews. If you got more reviews than your competitor then you will have a satisfaction. If not, then you will always consider yourself behind your customer.
Never get furious over negative response: When a user reviews negatively on your page, never response him harshly. If you do so, then you will lose the respect in the minds of users.
Bottom line:
Another important thing you need to consider is patience. If you work with patience, there will be no hurdle in your way. Never ask each and every person for Google reviews, always ask for reviews from people that have previously used your services.
If you ask every person for review, then your reviews will look suspicious and fake. That’s why it is said that steady wins the race!

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