Facebook Reviews Make Or Break Your Business. But How

Facebook isn't just a review platform, it's part of daily life: Reviews offer customers a way to find whether a product or service is worth buying or not. I personally always check for Facebook reviews online before purchasing a product or service, especially if it’s an expensive one and research confirm that I’m not alone; A Local Consumer Review (2012) study showed that for a staggering 72% of people, online reviews are as valuable as personal recommendations. Given are some ways to engage your customers on Facebook: Messages Reviews Visitor Posts Community Check in In addition, over half of respondents (52%) are more likely to purchase from a local company if it has positive Facebook reviews. It’s fair to say that more and more of us pay close attention to online reviews and they play an important part in our purchase decision-making process. The latest survey reveals that a customer: Want to see the truth about your brand via testimonials. Video reviews always...