How Google Reviews Put You In The Right Search Rankings?

 A fact:
It is a fact that Google reviews always impact your local search rankings. I have made a personal research to prove my point. I have recently analyzed over 22,000 local Google listings to find out how reviews and search engine visibility is connected.
My experience: 
I own a small business shop, that’s why the online reviews have great importance for me. I have come to know that if you have not received negative reviews then it might be you don’t have a maximum number of required reviews.
I used to talk to many business owners; most business owners are of the view that positive reviews will impact your business in a better way. In my recent research of multiple listings of different business categories, this is given as under:
Numbers:

  • Top 3 listings in Google’s local search results have got 472% more reviews than other listings.  
  • Top 3 Google search results have more Google reviews means it has got 3x more reviews.
  • Listing in the top three Google results has an average of 7.62 reviews as compared to 1.61 reviews.  


According to my own personal experience, Google reviews have an edge over others while talking about local search results. Users always look for online reviews and the reviews are displayed first in the search results before any prospect.
Good reviews mean happy customers:
Good reviews mean positive proof of happy customers. Google reviews offer you the most accurate information that will help people in making decisions about their future purchases. According to a Local Search Ranking Factors Survey, Google reviews are meant to make up 10% of how Google and other search engines decide to rank search results.
Now you have got the idea of how Google reviews influence buyer decisions. Some people believe that Google reviews are just for movies and shopping items. If you look at closely you will find that Google reviews deal with every sort of product that is used on daily basis. Whether it is garments, mobile phones, laptops, clothes, Google reviews are involved in every walk of life. When you search for a specific product, you will get reviews of it.

Does every business owner need to focus on reviews while he has already a great reputation? Well, the simple and logical answer to that question is that today’s market is a different scenario as we have seen the markets in 90’s and 80’s. Today, every other person is using the internet. Before making his online decision, he always refers to online reviews, you can take the example of mobile apps, before installing the apps most people read reviews first.
Same is the case with Google reviews; users always read reviews before they opt for that product. That’s why you cannot ignore their importance in the real world. If your business has a great reputation already, that’s good. But you need to create your online presence so that people who never tried your products/services will try at least once.



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