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Why Yelp reviews matter? If you own a business you need to take advantage of every single business opportunity to get the better exposure to bring more clients. Website Yelp was created to help people find good local businesses that they can trust to deliver good products and service. Yelp has got 89 million monthly visitors & most of the reviewers write their personal experiences. It’s a fact that about 78% of the reviews are neutral and positive. Yelp offers a platform where the users can easily find your business & read recommendations about your activities. Posting update to one of your reviews: When you update a post it will shown above your existing Yelp reviews & both reviews will be visible to the public & the business owner. The new star rating can be factored into the overall star rating of the business. *Point to ponder:  You can easily edit your review instead of writing a new update. This blog will enhance your knowledge regarding updating reviews f

Online presence of your company: It is a fact that your online presence is pretty much crucial to your business. Users not only seek out reviews but they also read them and they take them seriously. Almost every one has an access to the internet, whether they use PC, tablet or smart phone. Now people expect convenience and quality that’s why no one likes to operate in the dark. Before selecting any business to use, most people use the internet in search of Yelp reviews to select which option is better. Believe it or not, local marketing is a latest trend nowadays. Google is constantly changing algorithms to provide relevant search results. The review website Yelp is designed that allows consumers to comment, rate and post about their experience with businesses. Yelp is the key player having 100 million monthly unique visitors – Mobile devices with Yelp app installed grew 60 percent. How useful for local business marketing? 44% user says reviews are most important. 26% users s

Yelp reviews: Popular review website Yelp has got more than 163 million reviews. Yelp generates an average of 72 million monthly web unique visitors. Rating distribution in Yelp can be understood as follows: 5 stars: 48% 4 stars: 20% 3 stars: 9% 2 stars: 7% 1 star: 16% Sometimes you posted a review that is misspelled or does not suit your cool. You think you'd like to remove it fully. You won’t need to completely remove the written Yelp reviews . Else there's a way to edit the written review. Using a Yelp business listing, you add your own content so that you could have more control over your business. Adding your own photos to the business listing can be a good way to tailor your brand image and make your Yelp page look more appealing. How to edit the Yelp review? This blog will show you the complete scenario about how to edit the Yelp reviews? Just follow the below steps. Why you need to make changes? First of all you need to decide why you want to make cha

Yelp reviews: If you are running a business then you have worked really hard to create your services. You need a great reputation, but you have no reputation at all. No matter how big your company is, no one will going to know it exists without online reviews. Latest survey by an Independent organization reveals the following data about Yelp reviews : More than 90% consumers look for online reviews before they decide to buy a product. Increase in one star rating will lead to a 5-9% increase in revenue. One negative review will cause you to lose 30 customers. Believe it or not, reviews do matter a lot. Consumers trust other users than they trust the business itself. It is provoking to know that people will love your business only when they were recommended to try it.  Creating a fake Yelp account and write reviews yourself, it looks tricky. A review consists of mixed positive and negative reviews would definitely get some attraction. It means that negative reviews do matter a

Yelp review website: The famous review website Yelp was founded in the year 2004 by some PayPal workers. Within a span of few years, Yelp has become the biggest crowd-sourced review websites. As per latest statistics, Yelp has got 145 million monthly visitors & approximately 135 million reviews posted on their website. If you use negatively, Yelp can be used to damage the business of their owners. Most business owners believe that a positive review is very much important for longevity of any company. Does Yelp has any correlation with decreased business? As a report of California University in 2011, even a half star can increase or decrease in your online business ratings. Most of the business owners are unaware of the algorithm in Yelp reviews . You need to be stay proactive as the damage caused by unhappy employee can be serve. Fake or spam reviews have been increased a lot. A new term has been introduced “Astroturfing”. What is Astroturfing? It is the practice of masking re

Yelp reviews : It’s been 10 years that Yelp is has stuck to its roots as a business recommendation Network. Yelp is used in United States, Canada, United Kingdom, Republic of Ireland, France, Germany, Austria and Netherlands. This article will tell you the actual picture of the Yelp. Yelp fact sheet: What are the advertising costs on Yelp? It is commonly believed that cost of Yelp advertisement is much less as compared to other reviewing websites.  Yelp charges $600 per 1,000 impressions. Yelp charges 1000 times more than the conventional CPM rates. Number of visitors: According to the latest statistics, approximately 145 million Average monthly unique Yelp visitors visit Yelp. Yelp has got 73.9 million monthly unique desktop visitors. The website has got 72.3 million monthly unique mobile visitors. About 32 million unique devices have used Yelp app. About 29.8 million are non-US visitors. Local advertisers: 194,000 Number of local advertisers on Yelp. Point to ponde

Business owners have a decent chance to spend some time understanding their Yelp reviews. Digital PR is getting more important for the companies. For those who are not aware of the Yelp’s ‘Not Currently Recommended’ section – just scroll down to the bottom of the business page, there you will see light gray text saying that “XYZ and other reviewers are not currently recommended”. Filtered Yelp Review Section: The “not recommended Yelp reviews ” are those that have been filtered out by Yelp and they are not counted. When a Yelp visitor digs deep to read them, then these reviews are harder to find and they also don’t contribute to the Yelp ratings. As per Yelp’s policy, the new algorithm does not recommend certain type of reviews as they find the flagged reviews as fake ones or biased. Some Yelp reviews got filtered as they reviewer is so much inexperienced. As per Yelp’s policy 25% of all the reviews are not recommended by the algorithm. So, what actually determines whether a review

Competition, rivalry and battle…. These 3 things have always remained in every era. Prophet Joseph was almost killed by their brothers as they got jealous of him. Why there’s so much competition between humans. Everyone wants to be better than other, especially when it comes to his business competitor. Business is one thing that can’t be taken for granted. Every individual, while starting his business thinks to be the next business tycoon. So, how could you differentiate between better businessmen? Reputation is one thing that can only be earned by honesty and hard work, you can’t buy it. Let’s talk about famous brands – When we talk about search engines “Google” comes first into our mind. Similarly, Yelp reviews are considered Google of the review websites. Yelp has become more than a review website. “Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth.” — Marcus Aurelius. People now search for your Yelp reviews, before they make any dec