Facts About Online Yelp Reviews
Yelp reviews:
It’s been 10 years that Yelp is has stuck to its roots as a business recommendation Network. Yelp is used in United States, Canada, United Kingdom, Republic of Ireland, France, Germany, Austria and Netherlands.
This article will tell you the actual picture of the Yelp.
Yelp fact sheet:
What are the advertising costs on Yelp?
It is commonly believed that cost of Yelp advertisement is much less as compared to other reviewing websites. Yelp charges $600 per 1,000 impressions. Yelp charges 1000 times more than the conventional CPM rates.
Number of visitors:
According to the latest statistics, approximately 145 million Average monthly unique Yelp visitors visit Yelp.
Point to ponder:
Do you know that “Yelp app users view 10 times more pages than desktop users”.
Availability in various languages:
Yelp is available in 18 various languages.
How much Yelp has earned in the year 2017?
Yelp has got $846.8 million in the previous month.
88% of consumers trust online reviews as much as personal recommendations. People view online reviews like they view testimonials. 91% of people only look at the 1st page of Yelp results. Academic research indicates that 91% of searchers do not go past page 1. Surprised? You shouldn’t be.
Users will tell 42 other people about a good customer experience. When you receive bad service, it elicits extreme emotions, more often than not. Because of the emotion we’ve experienced, we’re more inclined to talk about bad customer service than we are good customer service! It’s just how emotion works.
If you suspect that fake, negative reviews are being posted on your page, take action. The average consumer consults 11 online reviews before making a purchasing decision.
Bottom line:
Even if you’ve got a couple bad reviews, it’s alright! Consumers don’t stop reading reviews only after the first few. If you’ve got honest reviews from loyal customers, curious consumers will likely keep you in mind as an option.
A high product rating will increase the likelihood of completing a purchase for 55% of consumers. This one seems obvious, but it just goes to show that if a consumer is on the fence about your product or service, good reviews and ratings can bring them over to your side.
Consumer reviews are 12 times more trusted than product descriptions. No matter how much work you put into perfecting that product description, consumers are going to trust the opinions of others consumers 12 times more. Your customers can be your best salespeople. Give them good experiences with your services or products, ask them to write about those good experiences, and you’ll be able to win more consumers over.
It’s been 10 years that Yelp is has stuck to its roots as a business recommendation Network. Yelp is used in United States, Canada, United Kingdom, Republic of Ireland, France, Germany, Austria and Netherlands.
This article will tell you the actual picture of the Yelp.
Yelp fact sheet:
What are the advertising costs on Yelp?
It is commonly believed that cost of Yelp advertisement is much less as compared to other reviewing websites. Yelp charges $600 per 1,000 impressions. Yelp charges 1000 times more than the conventional CPM rates.
Number of visitors:
According to the latest statistics, approximately 145 million Average monthly unique Yelp visitors visit Yelp.
- Yelp has got 73.9 million monthly unique desktop visitors.
- The website has got 72.3 million monthly unique mobile visitors.
- About 32 million unique devices have used Yelp app.
- About 29.8 million are non-US visitors.
- 194,000 Number of local advertisers on Yelp.
Point to ponder:
Do you know that “Yelp app users view 10 times more pages than desktop users”.
Availability in various languages:
Yelp is available in 18 various languages.
How much Yelp has earned in the year 2017?
Yelp has got $846.8 million in the previous month.
88% of consumers trust online reviews as much as personal recommendations. People view online reviews like they view testimonials. 91% of people only look at the 1st page of Yelp results. Academic research indicates that 91% of searchers do not go past page 1. Surprised? You shouldn’t be.
Users will tell 42 other people about a good customer experience. When you receive bad service, it elicits extreme emotions, more often than not. Because of the emotion we’ve experienced, we’re more inclined to talk about bad customer service than we are good customer service! It’s just how emotion works.
If you suspect that fake, negative reviews are being posted on your page, take action. The average consumer consults 11 online reviews before making a purchasing decision.
Bottom line:
Even if you’ve got a couple bad reviews, it’s alright! Consumers don’t stop reading reviews only after the first few. If you’ve got honest reviews from loyal customers, curious consumers will likely keep you in mind as an option.
A high product rating will increase the likelihood of completing a purchase for 55% of consumers. This one seems obvious, but it just goes to show that if a consumer is on the fence about your product or service, good reviews and ratings can bring them over to your side.
Consumer reviews are 12 times more trusted than product descriptions. No matter how much work you put into perfecting that product description, consumers are going to trust the opinions of others consumers 12 times more. Your customers can be your best salespeople. Give them good experiences with your services or products, ask them to write about those good experiences, and you’ll be able to win more consumers over.
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