How to Market Your Mobile App

After doing some research in your industry, you discover that you need more than just a mobile website for your business. You are going to have to really grab the attention of the smartphone generation and get them to use your mobile app. The question is: once you create your app, how do you spread the word about it? Here are some great ways to market your mobile app:
Make It Useful
No matter how well you market your mobile app, if it’s not something people need, they aren’t going to be interested. Your mobile app doesn’t have to be just an extension of your website or another version of your online store that would be of interest to only your current customers. You can get creative and come up with something that will attract the general public and put your brand name in front of them.
QR Codes
When you’re targeting the smartphone generation with a mobile app, QR codes are the best way to advertise. You can add them to your website, business card, brochures, mailings (email and snail mail), receipts, or storefront window.
Social Advertising
Personally, I’m a fan of social advertising. It allows you to target people specifically by demographics and interests. So, if you know the most likely users of your mobile app, you can make sure they are the only ones who can see and click on your ads. With Facebook ads, you can get pretty specific.

Guest Blogging
When it comes to marketing your mobile app, you can post on a variety of blogs. You can post on blogs related to the niche your target audience would be most interested in reading. And you also can post on technology blogs about mobile devices. The key is to aim for blogs whose audiences would be most likely to download your app.
While guest posts shouldn’t be promotional, you can gear the topics in a way that, by the end of the post, the readers are ready to check out your mobile app. Plan ahead for those clicks by making your author bio as enticing as possible and by linking to your app’s page on your website, iTunes, or Google Play. Also, use the call to action wording such as “Download our mobile app today.”
Mobile App Marketing Agencies Or Websites
Need assistance in marketing your mobile app? There are agencies devoted to mobile app marketing, including the following:
  • Appency – specializes in getting your app the most quality users possible. Many of its clients went from a few downloads per day to hundreds.
  • Reviewlancer - is the global leader in mobile application marketing. It provides a full range of marketing services, from branding and consultation services to managing your launch and long term success  App reviews, Rating and Downloads.
  • Appular – has unrivaled Marketing, PR, Media Buying, Consulting and Social Media services and solutions that are constructed exclusively to give your projects the absolute best chance for long term success.
These are just a few of many. You can Google mobile app marketing agency to find even more.

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