How to increase the App Ranking on the App Store?

There is nothing from another world – you just need to follow the basic ASO processes, enhance your metadata to make it work for web search, and get powerful backlinks.

1. Do a thorough keyword research for both ASO and SEO
The method of keyword research and choosing the right keywords to work on is basic: select the keywords that have a high estimated traffic (amount of searches) and low competition. the keywords of your project and place the core ones in app name/title, and add the rest to your app description, to cover the metadata that will affect SEO.

2. Get positive ratings and reviews
The User App reviews and Rating matter a lot for both ASO and SEO for apps. And that happens for several reasons. Firstly, because of Google, just like the app stores, tends to rank higher the apps with more and better reviews and high average rating. The second point is that the Google search engine will crawl user reviews to identify possible keywords. Usually, the more weight is given to the keywords from the top of the page, so constantly encourage your users to leave positive reviews!



3. Get quality backlinks and increase installs
Having high-quality backlinks is an essential part of an effective SEO. In case of mobile web search, what we want to promote is an app store listing, or a download page.
Start from adding a link to your download page from your website, and try to get different media talking about your app. The domain strength is the key here, and the more quality backlinks you have, the higher Google will rank your app in search.
Try to add a link to your app store download page in the header of the mobile version of your website, or build a dedicated landing page to promote your mobile apps. Mention your best features and benefits – encourage your web users use your mobile app as well! This way you will get more installs, thus more user ratings, and higher ranks in mobile search.

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