Significance Of App Name And Keywords
If you are looking for something on the internet, then how could you find it, obviously by using some keywords. Yes, keywords are the doors that enable us to see the whole house. Your mobile app name must contain relevant keywords.
This blog is dedicated to recommendations on how to find the proper name and keywords for your mobile app. Even if you use paid app reviews services, you need to focus on certain things to get your app on top of Mobile App Stores.
Those app developers who have the idea of App Store Optimization (ASO) will understand this concept very well. But those who are unfamiliar with the term “ASO” need to read this article to be able to understand it.
App name must be descriptive:
What’s the first thing a user sees when he downloads your app:
If your app name does not define its functions, then you will lose your users at the first step. Users always need to view descriptive things in the first place when they search for your app. The mobile app name must be descriptive means it describes the overall essence of the mobile app.
It is important to be noted that the app name is also meant to be keywords for Mobile App Store. It does not mean that you need to list keywords in the mobile app name, but you need to remember that users use 2-3 word phrases when they look for an app.
*Never use symbols in your mobile app name like trademarks, copyrights otherwise your App Store page address will be created using your ID.
Try to use different name:
Avoid using such names that are already popular, or multiple apps are named after them. Try to use such names that are not used. Be original, try not to copy anyone specially your competitors.
Keywords:
In some scenarios, if you find that some keywords are often used then try to use synonyms. It’s a good practice to be visible in the top 5 search results than choosing a word of the hundred search results. It is recommended not to use trademarks in your keywords.
Use key phrases as they will bring you lot of advantages. Suppose your app name is “weather app’ and their keywords must be ‘weather, app’.
Those who have little know how of the App Store Optimization (ASO) believes that keywords having highest search results are better ones.
Appropriateness:
You need to make sure that the selected keywords suit your product or not.
Competitiveness:
A normal user only scrolls for the first 10 mobile search apps, so your prime target is to be in the list of top 10 apps.
Company name:
Company name is important in the Mobile App Store search process as well. But you must be attentive in making the decision to use Company name as a keyword as it may contain the app-specific Mobile App Store keywords.
Final thoughts:
You got only one chance to apply keywords, so you may give the particular keywords a trial period to monitor their results. Keep focus on the sudden changes in the Mobile App Store. Never get frightened with the experiments, as it is your chance to get better app rating and reviews.
This blog is dedicated to recommendations on how to find the proper name and keywords for your mobile app. Even if you use paid app reviews services, you need to focus on certain things to get your app on top of Mobile App Stores.
App name must be descriptive:
What’s the first thing a user sees when he downloads your app:
- Name
- App’s logo
If your app name does not define its functions, then you will lose your users at the first step. Users always need to view descriptive things in the first place when they search for your app. The mobile app name must be descriptive means it describes the overall essence of the mobile app.
It is important to be noted that the app name is also meant to be keywords for Mobile App Store. It does not mean that you need to list keywords in the mobile app name, but you need to remember that users use 2-3 word phrases when they look for an app.
*Never use symbols in your mobile app name like trademarks, copyrights otherwise your App Store page address will be created using your ID.
Try to use different name:
Avoid using such names that are already popular, or multiple apps are named after them. Try to use such names that are not used. Be original, try not to copy anyone specially your competitors.
Keywords:
In some scenarios, if you find that some keywords are often used then try to use synonyms. It’s a good practice to be visible in the top 5 search results than choosing a word of the hundred search results. It is recommended not to use trademarks in your keywords.
Use key phrases as they will bring you lot of advantages. Suppose your app name is “weather app’ and their keywords must be ‘weather, app’.
Those who have little know how of the App Store Optimization (ASO) believes that keywords having highest search results are better ones.
Appropriateness:
You need to make sure that the selected keywords suit your product or not.
Competitiveness:
A normal user only scrolls for the first 10 mobile search apps, so your prime target is to be in the list of top 10 apps.
Company name:
Company name is important in the Mobile App Store search process as well. But you must be attentive in making the decision to use Company name as a keyword as it may contain the app-specific Mobile App Store keywords.
Final thoughts:
You got only one chance to apply keywords, so you may give the particular keywords a trial period to monitor their results. Keep focus on the sudden changes in the Mobile App Store. Never get frightened with the experiments, as it is your chance to get better app rating and reviews.
Comments
Post a Comment