Why You Need To Focus On Mobile App Localization?

Local app promotion:
What is local app promotion?’ Why you need local Android apps reviews? You might be familiar that English is not the biggest language in the world. That’s why when you present a product to people in their local language, they would love to buy, and same is the case with app promotion.
Before starting my discussion, I want to introduce you to 2 types of marketing.

  • Local market
  • International market

International market or Internationalization is the process by which you need to create a mobile application to be used in a new country. On the other hand, Local market or Localization mean translating or conveying message into the local message by which people of that region understands/relates to it.
As you know Hindi language is the 2nd most spoken language in the world with 370 million native speakers. So, what’s more exciting about this knowledge is that most of the speakers are concentrated in highly cash-rich places. Hindi can be well understood in India, Nepal, Bangladesh, UAE and Canada.



So, how to do App localization?
So, how one can optimize his mobile app for Hindi users? To begin the process, you need to start localizing the entire app in Hindi, Arabic, Urdu or other Languages. For that you need to localize your app’s metadata in Hindi. Try to change the language in Localization native development region.
It will help your app to be visible in the region you want to be seen. So, try to use various locations to find out the effective way for increasing app downloads. Never get frightened of testing your mobile app.
If you are following the above strategy then you can easily optimize your app for iTunes Connect. Same is the case with Arabic language, 420 million speakers spread throughout Middle East. Apart from this, Chinese, Spanish, Italian was mostly overlooked by the app developers.
Benefits of Mobile App Localization:
Android has more users:
If you want to attain more and more app users, then you need to concentrate on Android app localization. To reach more and more people, try to focus on Android App Localization. As more people are using Android than iOS operating system. It is believed that about 2 Billion users are using Android technology. Android is much bigger in Asia, Middle East and South America. To reach your target audience, try to use Android which is far easier and enable you to reach more audience.
Android Localization is much cheaper:
With the latest update of iOS 10, it is believed that iOS 10 Localization is much easier. If you got team of experienced developers then you can do app localization for Android. You might be familiar or not, Android’s Software Development Kit (SDK) is absolutely free for developers. It offers free of cost technology framework for the Android users.

Android Localization is much faster than iOS:
Mobile App Localization for mobile is much faster when we compare it with iOS. It means that you will easily get your app ranked in different markets.
Easy to integrate:
Android technology is much easier to integrate, it means that you can easily coordinate your localization efforts across all channels and support your app localization with your website.
Bottom line:
I’m sure you got the idea why Mobile App Localization is important. By doing mobile app localization, you can easily reach farther audience. Better App optimization means more Android apps reviews and downloads. So, build your app in your own language and be more visible in your region.

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