Latest App Promotion Strategies 2018

Mobile application industry is growing at a pace that’s why the Mobile App Promotion 2018 has changed a lot. App Store Optimization (ASO) has been changed a lot in the recent years. You can easily target the real users to get further Android apps reviews & downloads.
Latest App promotion trends 2018:
The year 2018 has been perceived as great year for mobile app promotion. With the increase of mobile app promotion companies, tech giant Google is combating against fake users and bots. To better promote your mobile applications, you need to attract more users.
Organic:
The promotion of app keywords is very effective. The researchers showed that 3 or 4 mobile applications are installed depending upon their search queries.



Inorganic traffic:
Another great method for app promotion is advertisement. By changing ranking algorithms, you can promote apps. There are different methods to it:

  • Using social media
  • Google Ad-words

These above mentioned methods will increase your Cost Per Install (CPI), the number of ads have increased and that’s why users are becoming more and more conscious. Incentive traffic is the best promotion tool so far that effects your app promotion in the Mobile App Stores. If the app is of better quality then it can easily get more downloads. You need to target users depending upon various factors like:

  • Gender
  • Age
  • Geographical Criteria

Viral videos:
Study shows that we humans think visually, that’s why videos are the most powerful and wise tool to be used for your app promotion.



Blogging:
You need to tell your audience about your app, so the best idea I can suggest you to is to write a blog about your mobile app. It will increase your mobile app visibility to a larger audience. Try to select the targeted keywords that will influence your search engine’s rankings.
Landing page:
Create a mobile app landing page that keeps readers informed in a creative way. Ensure sure that the key elements of your mobile app landing page are included:

  • app name
  • features
  • call to action
  • promo video

Bottom line:
Try to give more and more attention to the analytical events to access the consumer actions. Try to follow those trends that you find handy. Pay more and more attention to optimizing strategy for promoting your mobile app in order to keep up with the latest development of 2018.

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