Reasons You Can’t Ignore Yelp Reviews

Intro:
Recent survey shows that about 82% of US adults always read online Yelp Reviews before making any decision. For every small business owner, it is important never to commit such mistakes.
Mistakes to avoid:
Not claiming business page: 
First of all claim your Yelp business page, it is free. If you haven’t claimed your business yet do it now, yes it is more important. The business claim enables you to add your personal data like photos, address, and description so that your profile will remain updated. Claiming your business is very important as

  • It will convert your potential customers into existing customers.
  • It will impact directly your local SEO efforts.

By gaining business claim, you will have the ability to respond to Yelp reviews as the business owner, you can also access Yelp matrices that offer you analytics related to your page.
By claiming your business, you can easily create Yelp deals which are prepared vouchers. It is basically an additional marketing tool that will help you to dip your toes in.


Not regarding Yelp matrices:
As mentioned earlier, the basic reason of claiming your business on Yelp is to gain Yelp matrices. The matrices will enable you to make educated decisions regarding their efforts on the popular review website.
You will also be able to see information related to user actions regarding your business, like mobile check-ins, mobile calls. Just analyzing this information will lead you to a great online presence and give you the ability to better leverage Yelp. Like, if your business is not listed in the organic business searches then it means that your business information needs to be edited.
Yelp is just for restaurants:
Most people believe that Yelp is only made for restaurants and hotels, that’s not the fact. You can’t believe shopping is the biggest category that counts for 22% of reviews. Restaurant category comes second that counts for only 18%.

Other categories that are included on Yelp are local services and home, fitness and beauty, look into how you can leverage Yelp reviews and gain a positive presence among the potential buyers.
Ignoring the Competition:
When you are in a competition, Yelp is considered very important. By creating a Yelp business listing you will gather information regarding your competitor’s strength (both highs and lows).
Bottom line:
So, we have understood the importance of Yelp reviews. If you haven’t claim your Yelp business listings then you need to claim your business first.


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