How Better Business Bureau Reviews Have Monumental Impact On Your Company Highlights:

85% buyers search online to research businesses before making a deal.
Better Business Bureau is probably one of few websites that will give you an instant recognition among varied customers.

What are Better Business Bureau reviews?
Better Business Bureau reviews are most respected and their A+ ratings are meant to be authenticity for business’s longevity. Better Business Bureau is a non-profit organization that provides business opportunities to become officially accredited. You will find 113 independent local BBB organizations all across North America.

Is BBB a reliable website?
Consumers always want organizations that are 100% unbiased, Better Business Bureau is probably the best place to look for any business. While looking for a business, you need to pay attention to the consumer’s complaints against a specific company.  You need to carefully consider reasoning for BBB’s ratings.

So, what are the merits of Better Business Bureau reviews?
Your business needs online visibility, it is said that about 85% buyers search online to research businesses before making a deal. Given points will help you to understand benefits of Better Business Bureau reviews.


Greater customer appreciation:
Better Business Bureau is probably one of few websites that will give you an instant recognition among varied customers. You will also get a recognition badge that you can easily post on your business cards, website and other assets.

About 90% of users consider BBB badge a worth. We are currently living in a world where you will get information from different online sources. Attaining a badge will increase your overall credibility. Research conducted by Nielson revealed that about 8 out of 10 buyers consider BBB seal as a guarantee. Customers find BBB symbol as a symbol of better business standings, quality, and trustworthiness.

It gives an edge over your competitors:
Better Business Bureau reviews provide customers a guarantee that they were recognized by renowned non-profit and non-biased organization. Let’s say your business offers various services and products, attaining a BBB credibility badge means that you got an edge over your competitors especially when you are providing specialized services. It might be a reason for your consumers to select your product over your competitors.

Get better online presence:

Better Business Bureau reviews no doubt helps you in getting a positive online presence. In BBB’s business directory, you are ought to include all important details related to your company like name, location, contact details, and logo.

Network expansion:

Better Business Bureau reviews hold networking gatherings that will expose your business to other members. This is probably the best idea to meet other businesses that you can potentially partner with and expand your contacts with multiple industries.


Availability of resources:

BBB offers various types of resources that will indirectly help you out in your business operations effectively. The resources include newsletters, webinars, and workshops.

How to get BBB accreditation?


In order to get BBB accreditation, there are certain predefined standards. Given below are certain standards that every business need to meet.

First: Your business must have a positive track record.
Second: Your business should have observed the standards of advertising and selling products and services.
Third: Companies have clearly represented their services and products including disclosure of all material terms.
Fourth: You must have clearly mentioned the ownership and location of your business and also list down the policies and procedures.
How BBB actually works?
BBB offers three services namely:

  • Grade
  • Complaints
  • Reviews

Grade: Grades range from A to F.

Complaints: BBB lets unhappy users file complaints against specific businesses if they face any difficulty like fake advertisement claims and payment disputes.

Reviews: BBB allows users to post their feedback.

Learn how BBB grades your business?
BBB grading standards range from A+ to F, all ratings can be seen in the BBB badge that is shown on your profile. Below are some factors that will determine your grading:

  • Your business nature.
  • Transparency of your business.
  • Your consistent business operations.

Submitting Accreditation Application:
You can get BBB Accreditation just by filing a form online. After the evaluation, BBB will decide whether to accredit your business or not.
Duration of the application:
The time period of the accreditation application is different for different companies that are based on the information provided.

Why do you need Reviewlancer?
Reviewlancer.com uses the BBB to evaluate your business reliability by providing genuine reviews. It can be tricky as a buyer to know just who to trust.

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