Facebook Reviews Make Or Break Your Business. But How

Facebook isn't just a review platform, it's part of daily life:
Reviews offer customers a way to find whether a product or service is worth buying or not. I personally always check for Facebook reviews online before purchasing a product or service, especially if it’s an expensive one and research confirm that I’m not alone; A Local Consumer Review (2012) study showed that for a staggering 72% of people, online reviews are as valuable as personal recommendations.
Given are some ways to engage your customers on Facebook:

• Messages
• Reviews
• Visitor Posts
• Community
• Check in

In addition, over half of respondents (52%) are more likely to purchase from a local company if it has
positive Facebook reviews. It’s fair to say that more and more of us pay close attention to online reviews and they play an important part in our purchase decision-making process. The latest survey reveals that a customer:

• Want to see the truth about your brand via testimonials.
• Video reviews always impact your users.

In recent years, Facebook has emerged as the biggest social media giant. Buyers anticipate seeing your
brand online on different social media channels. That’s the reason why most people rely on testimonials on Facebook.

Reviews build social proof:
Social media star Facebook has emerged as a learning tool for your company. Testimonials are
important to judge how customers think of your brand. Client feedback acts as a social proof that will
help you to build the credibility much quicker. Once a customer checks in to your store on Facebook,
they’ll automatically be asked to leave a review. Reviews: a scoring system:
Facebook reviews are meant to be the scoring system that enables customers to rate their experience
with your brand by leaving a comment. Whichever way you decide to build your Facebook review feed,
then you need to commit showcasing reviews that you have to spend the time on building them.
How are testimonials different from reviews:

By getting a lot of customer testimonials, you can share these as posts. The customer always tells you what they like about your service. You need to utilize this feedback for the continuous improvement of your business. Valued customers are often termed as ‘repeat customers’. Always treat your reviews as if the entire world is watching.
How to handle negative Facebook reviews
You need to monitor Facebook reviews daily and must respond to each and every comment. Whether you have received a negative or positive review. Feedback must be taken seriously and must be conducted in a good manner.
If you receive a positive review, it’s your duty to thank your customer. It will demonstrate business appreciation to increase the chance of ‘repeating customer’.
More and more business brands are focusing on building platforms for their eCommerce websites. User behavior is directly proportional to what they view on their news feed. When you send the same response out to every single negative or positive Facebook review, it looks robotic. Try to use different wordings.
Bottom line:
Consider adopting similar approaches to take your positive testimonials even further for your business. Facebook is a powerful tool that offers you a stage where billions of users could become your future loyal customers.
You can create a community and you feel your business could benefit from a strong social media strategy. Get in touch with us where you can check out our Facebook reviews management process.
Visit Reviewlancer & give your company a boost in the online mainstream.