Why app Review is deleted from Google Play Store?

The app stores are more competitive in every day and most of the developer publishes the apps on play Store.  Some developer app publishers aren’t limiting their activities to just white hat organic strategies. Sometimes they take shortcuts in an attempt to game the top charts. For the past several years, we’ve noticed that a number of “top” app publishers appear to be paying people to create fake app reviews, hoping that it’ll help them boost their app store conversion rates and move them up the charts. Faking reviews and gaming the app stores seems to be a practice that is getting used more broadly.  Some of the most recent shifts have clearly increased the importance of app ratings so the benefit of faking reviews is growing larger.
review exchange

With the broader acceptance that ratings and reviews affect an app’s ranking, plenty of sites and services have popped up offering reviews for a price or free. The companies are BuyAppStoreReviews, BestReviewApp, Review Lancer and AppRebates promise reviews to help you climb to the top of the app stores. Fake reviews aren’t limited to the app store. There’s a benefit to having ratings and reviews for software, e-books, music and many other products. Another way to identify fake reviews is to look for review text that is identical.

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