7 Proven Ways to Improve User Reviews and Ratings on App Store and Google Play
Positive user sentiment is an essential factor of App Store Optimization. It is directly influencing visitors in their decisions to download an app or game, thus acting as an important component of conversion rate. Today we will see how to leverage the power of app ratings to your advantage and make the most of positive ratings to drive organic downloads of your app or game.
1. Build a great product
A foremost goal to achieve is to build an app that provides a clear and fundamental value to the users and solves a need. The successful apps have a value proposition that is easy to identify, for example: Skype provides a solution for video calls, Google Maps help find fastest routes to get to places, Facebook Messenger helps reach your friends network in a simple and fast way.
Make sure the users understand the value of your product (for example, by providing a clear onboarding sequence). Your app must function well, so update it often, solve bugs and constantly work on improving user experience. Make your users happy – and positive ratings will follow!
2. User ratings:
When taking a decision about downloading an app, 90% of users take into account its rating, 79% the reviews and 4 of every 10 people consider the reviews same or even more important as the recommendations from friends. High average rating is at the same time a sign and a key component of the app’s success. With more than 7,5 million apps in the stores, breaking through the crowd and convincing a user to download is not such an easy task. The top apps and games were found to have at least 4-star rating, both for the current version and cumulative. On average, the rating of the top iOS apps is 3,81 stars and for Android, it is 4,16 stars.
3. Encourage feedback
In order to get a significant improvement in search and top charts rankings, an app should have A LOT of ratings and reviews. Don’t expect the users to leave feedback – ask them for it! The biggest mistake the developers usually make is firing app users with pop-us each time they enter the app or game. This looks obsessive and can become quite annoying for the users. No wonder lots of them will end up leaving your app a poor rating. Don’t make the same mistake – ask just the right users and only at the right time.
4. Identify your most engaged users
Not everybody who uses your app is happy about it. Some might be bored, experiencing bug problems or other troubles, or be on the edge of uninstalling the app. It goes without saying that you don’t want all these unhappy users to end up on the app store leaving you a low rating.
5. Keep negative ratings and reviews away from the app stores
Addressing only the engaged users to leave feedback is important, but in order to build a strong positive relationship with your users, you need to provide them an excellent customer support. Make sure your users know where to go if they’re experiencing problems with your app. Build a dedicated message center that is easily accessible from inside the app or game – it will save you hours of replying to complaints from unhappy users. Before you ask users to rate your app, provide them with an option to direct to the customer support in case they are not satisfied or having problems with your app. if you want to increase Positive app Reviews and Rating you can buy App Reviews for your Apps or Games from different App review service sites.
6. Reward users for rating your app
Games get 60% of all the ratings! Guess why? Because they are engaging and motivating people to surpass their goals and strive for more. Try to engage your users to leave feedback by creating a game around it. For example, offer your users a small prize like a bunch of in-app goods or currency, discount or any other special content. Just keep in mind that both App Store and Google Play have rules about contests and rewards, so check them carefully before you set this up.
7. Use social media to get feedback
Why not ask your existing fans to rate your app? If you have a strong community built around your product, use this power to increase the amount of installs and thus, ratings of your app. Ask your users to rate and review your app through social media accounts and email newsletters. Create a path for social media sharing and make the most of word of mouth marketing. Encouraging your users to share their ratings on social media accounts will help you build trust among the network of these users and thus broaden your audience reach.
Final thoughts
User feedback is essential to building a successful app marketing strategy. It has a direct impact on App Store Optimization, influencing store ranking algorithms for search and top charts. Moreover, ratings and reviews have a direct impact on app product page visitors and can convince or discourage them to download and try your app or game.
1. Build a great product
A foremost goal to achieve is to build an app that provides a clear and fundamental value to the users and solves a need. The successful apps have a value proposition that is easy to identify, for example: Skype provides a solution for video calls, Google Maps help find fastest routes to get to places, Facebook Messenger helps reach your friends network in a simple and fast way.
Make sure the users understand the value of your product (for example, by providing a clear onboarding sequence). Your app must function well, so update it often, solve bugs and constantly work on improving user experience. Make your users happy – and positive ratings will follow!
2. User ratings:
When taking a decision about downloading an app, 90% of users take into account its rating, 79% the reviews and 4 of every 10 people consider the reviews same or even more important as the recommendations from friends. High average rating is at the same time a sign and a key component of the app’s success. With more than 7,5 million apps in the stores, breaking through the crowd and convincing a user to download is not such an easy task. The top apps and games were found to have at least 4-star rating, both for the current version and cumulative. On average, the rating of the top iOS apps is 3,81 stars and for Android, it is 4,16 stars.
3. Encourage feedback
In order to get a significant improvement in search and top charts rankings, an app should have A LOT of ratings and reviews. Don’t expect the users to leave feedback – ask them for it! The biggest mistake the developers usually make is firing app users with pop-us each time they enter the app or game. This looks obsessive and can become quite annoying for the users. No wonder lots of them will end up leaving your app a poor rating. Don’t make the same mistake – ask just the right users and only at the right time.
4. Identify your most engaged users
Not everybody who uses your app is happy about it. Some might be bored, experiencing bug problems or other troubles, or be on the edge of uninstalling the app. It goes without saying that you don’t want all these unhappy users to end up on the app store leaving you a low rating.
5. Keep negative ratings and reviews away from the app stores
Addressing only the engaged users to leave feedback is important, but in order to build a strong positive relationship with your users, you need to provide them an excellent customer support. Make sure your users know where to go if they’re experiencing problems with your app. Build a dedicated message center that is easily accessible from inside the app or game – it will save you hours of replying to complaints from unhappy users. Before you ask users to rate your app, provide them with an option to direct to the customer support in case they are not satisfied or having problems with your app. if you want to increase Positive app Reviews and Rating you can buy App Reviews for your Apps or Games from different App review service sites.
6. Reward users for rating your app
Games get 60% of all the ratings! Guess why? Because they are engaging and motivating people to surpass their goals and strive for more. Try to engage your users to leave feedback by creating a game around it. For example, offer your users a small prize like a bunch of in-app goods or currency, discount or any other special content. Just keep in mind that both App Store and Google Play have rules about contests and rewards, so check them carefully before you set this up.
7. Use social media to get feedback
Why not ask your existing fans to rate your app? If you have a strong community built around your product, use this power to increase the amount of installs and thus, ratings of your app. Ask your users to rate and review your app through social media accounts and email newsletters. Create a path for social media sharing and make the most of word of mouth marketing. Encouraging your users to share their ratings on social media accounts will help you build trust among the network of these users and thus broaden your audience reach.
Final thoughts
User feedback is essential to building a successful app marketing strategy. It has a direct impact on App Store Optimization, influencing store ranking algorithms for search and top charts. Moreover, ratings and reviews have a direct impact on app product page visitors and can convince or discourage them to download and try your app or game.
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