5 Efficient Ways to Promote Your Mobile App

If you are caught up with the headline, you’re probably thinking on your first app promotion in fiercely competitive landscape. In 2017 the total amount of apps in App Store and Google Play went over 5M. This fact means that now app developers should not only build an outstanding product or simplify people’s lives, but also stand out from the bunch of hundreds of similar apps.
Even the world-famous apps with millions of daily users haven’t become popular after a magic finger snap. Developing an app and adding it to the distribution platforms is just a promising start point for your storyline in the world of apps. The reality is that after the app release, there is still much work to do.
Having faced countless app promotion challenges, Epom Ad Agency team defined a common pattern of the app success. It has nothing to do with the miraculous overnight successes, but will be a handy long-term strategy framework for your app promotion. Ready?


  1. Keywords optimization (ASO) Keywords play a crucial role if you want to make your app easy to find after the most relevant search requests. Devote enough time to adding best-targeted and related keywords to your app profile. Wrap your mind around the words you’d type in a search box while looking for the apps like yours.Tagging dozens of slightly related words is a superfluous work. 
  2. Rates and reviews High rates and App reviews from your users will help your app to whip up to the first positions of the charts. Kindly ask your audience to rate your app or to spend a few minutes writing a short review for your product. Providing them with additional value like unlocking new content or virtual lives will increase your chances to get quality feedback. Getting a good ranking in the app store will also pull your ranking up in mobile search. 
  3. App Reviews Websites or Agencies Yet another efficient-proven channel for user acquisition and driving app downloads are mobile advertising agencies. The latest strengthen your brand awareness and do product promotion through mobile devices. The best thing about partnership with such companies is they assume all the promotion hassle and give you time for doing bona fide work on your app.  Before contacting any mobile ad agencies, consider on your ads. Creatives are the crucial part of your advertising campaign and a face of your brand. In case you are not willing to dwell on this stuff, ask your mobile ad agency to advice or create unique ads with high performance for your ad campaign specifically. The vast majority of ad agencies charge an additional fee for creating high-performing ads, but sometimes you can find a truly dedicated companies, who do it for free.
  4. Social Media Featuring an app release in social media will also help with bringing the first interested users. Entertain subscribers with useful content, hot topics and thematic infographics and don’t spoil everything with mindless copy pasting. Social Media is great for catching up with your users, getting their feedback and rolling out important updates.                                              
  5. Promo video Let people take a stroll around your app with a short 30sec video. Show the main features, design and users’ value of your product in a dynamic video and the world will be eagerly waiting for the release. Place your video on the website, share through social media or send it to mobile ad agencies for promotion. A good promo video will increase your awareness and heat up the interest to your product. 

And finally…
Creating an exceptional app is just a part of the work that have to be done on the way to its greatness. Despite there are dozens of app promotion channels, not all of them work appropriately for each specific product. Try to build your own tailored ecosystem with a specific range of app promotion tools, services and platforms. Don’t afraid of sticking out. Being different is a priori a good start for building a strong marketing strategy.

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