Reasons Why Website Reviews Ratings Matter To Businesses


You might be aware of the great influence of online website reviews and ratings. That’s why 97% of the users read reviews while purchasing. 68% of users are more concerned about local business when they see a positive response from the online reviews.
You might have the idea about the worthiness of reviews. In this article, you got the idea how reviews act as a pillar in making your business larger. The websites are mentioned along with their number of reviews required. Have a look!

Google + reviews:

As a startup company, your company needs minimum 5 Google Plus reviews to show your website reviews ratings in local searches. By receiving a review, you would see a star rating. It’s very helpful when you are in a competition.
But to achieve the status of “star ratings” you must need 150 unique reviews with 3.5 star ratings. Google now started a new trend that is it adds reviews from other websites to your local search listings.

Reviews: a source of trust:

When buyers search for trusted local businesses, they always consider other people’s liking and disliking. With 90 million reviews of local businesses, consumers are not to give a small business if they see is negativity surrounding their Yelp business page.
There are no certain numbers that you consider important as the benchmark for your reviews. Just remember that “more is better”.  

Yelp profile:

If not first of all make a Yelp profile and add some related pictures. Related pictures will create a lot of difference that you will see in coming years. Don’t ever violate the Yelp guidelines. Yelp reviews are also shown on other search engines as well like on Bing and Altavista.

Facebook reviews:

Just like other platforms, Facebook also requires an appropriate number of reviews. While using Facebook services, same formula applies “more reviews equals to more positive ratings”. Facebook reviews can be seen on Google local listings as well, so do some work on Facebook reviews and ratings.

There’s no % of reviews to judge consumer trust:

According to a survey, 85% consumers trust on the reviews, other study shows that 29% buyers trust on any product after reading 2-3 user reviews. The whole point is that people will convince after reading 5-6 business reviews.

Reviews & Website traffic Mantra:

The mantra of website reviews ratings is quite simple, just a few positive reviews can bring a lot of traffic to your website. After achieving 8 or more reviews, you will see a sudden change in the search engine traffic. You need to understand that “every single review counts”. Search Engines are designed in such a way that they consider user reviews to rank any website.

Better reviews: Better conversions:

You should not depend upon your old reviews, focus on receiving new website reviews ratings because old reviews have a limited time period. Star rating is an important factor, only 14% users consider using a specific business that has got 1-2 star ratings.

Summing up:

The logic is very simple, there’s no set number of website reviews ratings that you need to access across most websites. But you need to choose over the competition. Consider the review marketing strategy, kill the competition by getting more positive reviews.
Try to learn and understand ‘Review Marketing Platform’, try Reviewlancer that will help you in generating more and more business reviews.



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