Looking For More App Downloads And Reviews – First Learn Pre-Development Phase


As an app developer, you might be thinking what are the best ways to increase my app downloads an dreviews. But you need to understand the important tactics to build your app so that you won’t struggle to get positive feedback from the users.


Before starting the mobile application, you are always surrounded by five questions - Who, What, Why, When, and How.
Like:
  • Who will use my mobile application?
  • What are my competitors?
  • Why my product should look different?
  • When my product will finish?
  • How will people interact with my mobile application?
Let us discuss these questions one by one:

Who will use my mobile application?

The first and foremost question is that who will more likely to use my mobile application? You need to know the answer to this question as early as possible. Let’s say if you built an arcade game, then people who are 64 or above might not be as interested in downloads and reviews it as much as a teenager. That’s why you need to target marketing and features that appeal to a teenager.
To understand people’s psyche, you need to join public forums, join different communities and see how these people think. Try to get involved in the discussion by asking questions. You might be thinking that it is an easy step, your target audience thinks differently so it is important to get their feedback.

What are my competitors?

Competition is a sign of a healthy market, so you need to understand your competitors and ensure that you do an even better job. When you search for the competitors, you get the idea about following things:
  • Which mobile applications have the highest downloads and reviews?
  • Am I doing something unique from my competitors?
  • Am I making something different to stand apart from my competitors?
  • What would be the download size of my mobile application?
  • How should I categorize the similar mobile applications?
  • What are the screenshots?
If you want to make the next version of popular game ‘Angry Birds’ then you need to use different characters like cats instead of birds. To start from the scratch you need to try something different. The market is already overshadowed by similar mobile applications. So, bring something new to the audience, so it gives you some more chances of downloads and reviews.
Try to focus on mobile application downloads and reviews of similar products. You can take useful advice from your close family and friends. If you want to get downloads and reviews, then you need to concentrate on each and everything of your app from its description to screenshots.
Most people don’t consider the size of the app, but it will influence your app buyers. If your app is over 50 MB then users will not be to download. As a result, you will lose your customers. Try to gather ideas from similar applications.

Why my product should look different?

You need to ask yourself that why your product should look different. After doing the research work, you have come to know the reasons why you need to create a unique mobile application. Your focus should be quality, not quantity.
Don’t make an app that offers a lot of features, try to focus on few things. Don’t be like ‘jack of all, master of none’. Your application should have a special feature that differentiates it from other apps to get more downloads and reviews.

When my product will finish?

While developing the app, you also need to focus on how long the app will take to complete. The longer the app takes to complete, the more it will cost. A normal mobile app takes 2-3 months, try to complete the work as quickly as possible.
If your mobile application is taking to long, then you need to eliminate the less important features. Try to launch the first version of your app and see the reaction. If your app still taking time to complete, then you need to look at other methodologies such as Agile, XP, and Scrum etc. You might face a lot of resistance when you reach the last 10% of your application.

How will people interact with my mobile application?

The last question is linked with the first three questions. It’s time to use your research work and the knowledge that you have gathered from brainstorming. You have to define screen navigation of your app, what’s the best way to display your content, layout, and button etc.
You will find that ‘making mockups’ will definitely help you in design issues and often ends in making a much better mobile app. You can also take ideas from the user feedback.

What we have learned so far:

I’m sure this article will solve all of your queries related to apps. You need to ask yourself
  • What is my target audience? 
  • Who are my competitors? 
  • Why my product should look unique?
  • How much time will it take to build an app?
  • What is the user perspective? 
So, if have finally followed the above-mentioned steps, and created the app accordingly you might be looking for downloads and reviews. 

Don’t surf for companies, you should try Reviewlancer – probably the best review service that offers both paid and free app reviews.



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