7 Tips To Increase Downloads for Your Android and ios App/Game
If your Developer and developed iOS app and Android app. You’re really proud of your design, the app works on every device you tested and there seems to be no competition in your niche. After publishing it, you go ahead and share it on your Facebook Profile page. You feel you’re onto a winner. Here are a few tricks I've learned that will help your download numbers grow.
1. Quality Descriptions
Make sure you have a nice, long description for your app to put it up the market place. This is for your clients and for your app’s ranking. You need to invest the time and do this right.
2. Keywords
Your description should contain certain keywords you’re targeting with your app. Say you have a camera app named “Funky Camera Tricks”. Use the word ‘camera’ 3-6 times in your app description, (while keeping it relevant) and also use the words ‘tricks’ and ‘funky’ a few times.
3. Make a Video
Making a video for your app is a must. If you’re going down this road, I would advise you to hire a professional agency, or a video editing plus a voice talent.
4. Limited Discounts
You can offer your app for free or at half price for a period of time. Couple that with the before mentioned CPI campaign and a medium-sized user base already in place, and the effects can be mind-blowing. There are also apps which can help promote your discounted app, similar to the way daily deal sites work.
5. Keep your eyes on the user
Having analytics is a must. You’ll want to keep your active device numbers as high as possible. That’s the key to continuous downloads. A good app analytics should offer multi-app options, give you the ability to compare between them, let you see the user’s behaviors, from download until app deletion.
6. Use a cover image for Google Play
So many Android developers forget to do the simplest things, such as creating a cover image for their app. Don’t make the same mistake. A cover image can really boost App downloads. Make it unique, and don’t use the same picture from the screenshot. If you do use the same picture, at least take the time to resize it so it won’t look weird. You want users to trust you, before they will be willing to download your app.
7. Professional and real-life screenshots
Your app’s screenshots should be as crisp, clean and professional as (humanly) possible. If you can, take some high-res pictures of a real person using your app on their phone/tablet. Show a child in your shot using the app if your app is for young kids. Replace it with a business owner, if it is a business app. Make sure the app can be clearly seen.
1. Quality Descriptions
Make sure you have a nice, long description for your app to put it up the market place. This is for your clients and for your app’s ranking. You need to invest the time and do this right.
2. Keywords
Your description should contain certain keywords you’re targeting with your app. Say you have a camera app named “Funky Camera Tricks”. Use the word ‘camera’ 3-6 times in your app description, (while keeping it relevant) and also use the words ‘tricks’ and ‘funky’ a few times.
3. Make a Video
Making a video for your app is a must. If you’re going down this road, I would advise you to hire a professional agency, or a video editing plus a voice talent.
4. Limited Discounts
You can offer your app for free or at half price for a period of time. Couple that with the before mentioned CPI campaign and a medium-sized user base already in place, and the effects can be mind-blowing. There are also apps which can help promote your discounted app, similar to the way daily deal sites work.
5. Keep your eyes on the user
Having analytics is a must. You’ll want to keep your active device numbers as high as possible. That’s the key to continuous downloads. A good app analytics should offer multi-app options, give you the ability to compare between them, let you see the user’s behaviors, from download until app deletion.
6. Use a cover image for Google Play
So many Android developers forget to do the simplest things, such as creating a cover image for their app. Don’t make the same mistake. A cover image can really boost App downloads. Make it unique, and don’t use the same picture from the screenshot. If you do use the same picture, at least take the time to resize it so it won’t look weird. You want users to trust you, before they will be willing to download your app.
7. Professional and real-life screenshots
Your app’s screenshots should be as crisp, clean and professional as (humanly) possible. If you can, take some high-res pictures of a real person using your app on their phone/tablet. Show a child in your shot using the app if your app is for young kids. Replace it with a business owner, if it is a business app. Make sure the app can be clearly seen.
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